We build & acquire high performance brands.
Based in Hamilton, NZ.
Hi, we’re Groovy Group.
Based in the mighty Waikato, our dynamic team of marketers, operations experts, digital specialists, and all-round good people have been building brands together for more than ten years.
Who is Groovy?
Founded in 2009, Groovy began as a boutique performance marketing agency.
After almost 10 years of mastering digital marketing & advertising, we diversified in 2018 and started acquiring & investing in our own retail & e-commerce brands.
How we grow
With our background in online performance marketing, each brand we’ve acquired or built has been rapidly scaled through our digital expertise. Our brands span across the Health & Nutrition, Entertainment, and SAAS categories.
Invest
We know a good idea when we see one. We only invest in innovative companies and brands that we know have potential.
Build
We identify gaps in the market and use our marketing and brand development expertise to build new brands from scratch.
Grow
Consistency is key when creating a lasting brand. We ensure every brand is nurtured and cared for, every step of the way.